Valve recently published three new pieces of Steam, including the mainframe, VR and handpads, but the name of the VR device “Steam Frame” was circulated online as early as September, when it was not made public, because it was discovered that Valve had applied for the corresponding trademark and unexpectedly revealed the true name of the Deccard project.
As Valve has always been known for his mysterious work, many players believe that this kind of “diplomatic intelligence” is in fact a deliberate and official propaganda tool to pre-empt the heat and test market reactions. But this time, Valve engineer himself gave an unexpected answer.
According to PC Gamer, before the official news was made public, what was the reaction of the high-level press when they asked for precise evidence that players had dug up new products in advance? Valve Engineer Josh Hudman smiled and said, “We usually just look at each other and ask, “Who leaked?”
Another engineer, Gabe Rowe, put it bluntly: “Everyone thinks we’ve got some big propaganda, but it’s just someone’s slipped it wrong.” When the reporters asked if they could quote that, Rowe answered, “Yes, that’s it.”
The interview was an easy one and a little bit too much. From an on-site observation, Valve’s engineers seem to be more focused on grinding the product itself, rather than on propagating marketing or implying propaganda, and they even expressed surprise at journalists, because they mentioned “the expectation of seeing Steam Frame” this time, apparently with little concern within the team.
In other words, the efforts of the players to “break the secret” from the Valve trademark, code or contractual terms may have been too much. Valve has always been a low-key, non-fixed rhythm, which has made every “unplanned outflow” a popular topic for the community.
