According to Business Inners, Instagram has launched a new application called “Instants” in Italy and Spain, which allows users to share with their friends for a limited period of 24 hours and only once.
Users can take photographs using Instants, but no editor is allowed. Instants only allows for the photographing and sharing of content through a built-in camera and does not support the uploading of photographs from the album. The user can add text to these unedited “immediate photographs ” but cannot make any other changes. Unlike Instagram, which focuses on well-planned, well-articulated content, Instants is designed for a quick, real moment in life. The application draws on the ideas of social platforms such as Snapchat, Locket and Bereal, and focuses on formal and instantaneous content. It is noteworthy that Instagram has previously tested the functionality of the Instants application in some areas. Users can choose to use Instants in standard Instagam applications or download independent Instants applications.
“In order to enable users to communicate with their friends in an easy way, we are testing an application called Instants for immediate sharing of photographs and videos. We are exploring multiple versions of Instants to understand user preferences and listen to community feedback.” Users can share instant photographs with people of mutual interest or friends. Instagram notes that the list of friends on Instagram and Instants is the same. Instagram was initially a platform for sharing content among friends, but over time, a large number of advertisements and cyber-reds began to pour in, and instagram became less human. Through the introduction of a new application focused on low-risk, instant-shared applications, Instagram hopes to return to its original heart, while also responding to the competition brought about by applications focused on post-literacy sharing and good friend interaction.
Instagram, however, appears to have been a bit presumptuous, missing the easy, unedited trend of sharing photographs, and Bereal is not as popular as ever. At the same time, Instagram Stores has accumulated a considerable user base, with some resonance with Instants.
